How to Design an Effective Outdoor Sign
When it comes to marketing your business, few tools are as versatile or effective as the large banner. These signs can be used indoors or outdoors to drive foot traffic and capture attention from passersby. In fact, the average driver glances at a banner every 12 seconds, according to the Arbitron National In-Car Study. This means that a well-designed outdoor sign can reach an enormous demographic, helping you connect with locals and grow your business.
The best large banner designs are both eye-catching and clear. The design process can be challenging, however, and the final result is often more successful if you consult a professional graphic designer.
Your first step in designing your banner should be to consider the location and environment in which you plan to hang it. This will influence the size and positioning of the banner, as well as its overall visibility and readability. For example, a banner designed for a busy urban area may need to be smaller than one planned for an open rural environment in order to fit within zoning regulations or avoid obstructing views of surrounding buildings and traffic.
In addition, the size and color of your banner will impact its visibility. Choosing a bright, bold color that stands out against the background can help draw a viewer’s eye to your message. Making the text or images on your banner larger than other elements can also be effective in creating contrast. Alternatively, you can use a pattern or texture to attract a viewer’s eye and make it harder for them to ignore your message.
The next step in the process of designing your banner is to establish a rough estimate of the distance from which your banner will be viewed. This will allow you to determine the appropriate font size and ensure that any text is easily readable at that distance. It is also a good idea to test a mockup of your banner at that distance, to see how well it will work in practice.
Finally, don’t forget to incorporate a call to action in your banner’s design. This could be a simple statement like “visit us today” or a QR code that leads to your website or social media profile. Providing a call to action will help your banner stand out from the competition and encourage potential customers to take a closer look.
Whether you’re looking to boost brand recognition, create a sense of urgency, or promote a special event, the right banner can make all the difference in your success. A Reliable Las Vegas sign company can create a custom banner to suit your needs, working with you to find the perfect fonts, colors, and designs to make sure your message is both effective and engaging. We can even add grommets or pole pockets for easy installation and a polished, finished look.